comedy night for immigrant rights
Immigration Institute of the Bay Area (IIBA) is a 105-year-old community organization that provides free and low-cost legal support to thousands of immigrant families each year.
While in-house at IIBA, I helped lead the planning, marketing, and production of Comedy Night for Immigrant Rights, IIBA’s flagship community event and largest fundraiser of the year. The 2023 show was special because it was IIBA’s first major in-person event since a pandemic hiatus – and their most successful fundraising event to date.
branding • marketing & PR strategy • event planning • print & web design
$180k raised
560+ attendees
sold out San Francisco’s historic Presidio Theatre
deliverables
branded website organizational messaging
run-of-show
talking points
fundraising appeal video
printed flyers
press release
interviews with local media
recurring radio spot
outreach toolkit
social media campaign
event programs & signage