keep families together
The Immigration Institute of the Bay Area (IIBA) is the largest nonprofit provider of immigration legal services in Northern California, relying on the support of grants and individual donations to sustain its programs and services.
As the Communications Manager at IIBA, I developed and executed the strategy behind its 2023 end-of-year fundraising campaign. The theme, Keep Families Together, uplifted stories of IIBA clients whose access to affordable legal support allowed them to reunite or stay with their families.
campaign branding • fundraising appeal • storytelling • print & web design
$89k raised
1,500+ reached by mail
5,000+ reached by email
deliverables
branded website
messaging
talking points
client stories
appeal letter & bookmark
social media campaign
phone & email appeals